distinction

Inside CLARITY

Since 2001, Clarity has offered a no-overhead consulting solution for organizations that seek senior level communications strategy and planning expertise. Loring Barnes is a hands-on principal who brings 25-years of public relations and marketing experience to all client engagements. When appropriate, Clarity’s team expands to include senior-weighted communications consultants and proven specialty vendor firms. This business model eliminates excess, is scalable and ensures that the best professionals are on the case.

Clarity operates with entrepreneurial vigor, with a respect for maximizing resources and accountability for demonstrating a return on the client’s investment. Procurement departments will appreciate that Clarity contributes to vendor diversity. The firm principal has maintained an accreditation by PRSA since 1988.

Loring Barnes, Managing Principal

WBENC SOMWBA PRSA APR