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Product Publicity
Launching or reintroducing products is a strong suit of Clarity, and has been oft recognized by peer professional organizations. From 401ks and consulting services to mainstream consumer products like cars, beer and sneakers, we know that you get one chance to make a first impression.
Clarity identifies the most distinct attributes of your service or product and creates a publicity program that invites purchase by a viable customer market. We’re clever, enterprising and indomitable. We know that earned media coverage is hotly pursued but not easy to obtain. By articulating product values in the context of customer needs or trends, Clarity understands what it takes to engage a besieged editor, and how to offer value that compels a story.
We can also support sponsorship negotiations. In addition to securing breakthrough trade association alliances, Clarity brings deep sports marketing experience from work with: USTA, NFL, NBA, FIFA, BAA, and USOC. And most importantly, we help our clients to maximize and repurpose the outcomes. |
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"They became a seamless extension of our company, achieving our goals of bolstering brand awareness to national industry, customer and investor audiences."
–Mark Mahoney, CEO
Creative Juices |
